Terms of Service

Last updated: July 4, 2026

These Terms of Service (“Terms”) govern your use of the Upselly app for Shopify (“the Service”), operated by M1B INC. (“M1B”, “we”, “us”). By installing or using Upselly, you agree to these Terms. If you do not agree, uninstall the app.

1. The Service

Upselly lets you create upsell and cross-sell offers, bundles, BOGO deals, free gifts, bulk discounts, and cart goals in your Shopify storefront. The Service modifies prices and cart behavior in your store according to rules you configure. You are the one configuring those rules.

2. Your responsibility to test

Discount and offer rules directly affect the prices your customers pay. You are solely responsible for testing every offer, rule, and scenario you configure — including combinations of rules, edge cases, currencies, and markets — before and after enabling them in your live store, using a development or test store where possible. We provide preview and configuration tools to help, but we cannot know your intent, your margins, or your catalog. If a rule you configured produces a discount you did not intend, that outcome is your responsibility.

3. AI-first support

Support for Upselly is provided by AI systems that read your messages, investigate issues, respond, and may ship fixes autonomously. Response quality is generally high, but AI responses may contain errors and are provided without warranty. Support does not handle billing refunds (see Section 5) and will not make account, billing, or legal commitments on our behalf.

4. Fees and billing

Fees are charged through Shopify’s app billing system according to the plan tiers shown in the app, based on your shop’s order volume. Your plan tier may change as your order volume changes; any new or changed charge is presented to you for approval through Shopify’s billing flow. Plan charges appear on your Shopify invoice.

5. Refunds

All billing and refund matters are handled by Shopify, not by Upselly support. App charges are processed by Shopify; to request a refund or dispute a charge, contact Shopify Support directly. Upselly’s support channel cannot issue refunds; any billing adjustment is made through Shopify’s billing system.

6. Disclaimer of warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT OFFERS WILL RENDER OR APPLY CORRECTLY IN EVERY THEME, BROWSER, MARKET, OR CHECKOUT CONFIGURATION.

7. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, M1B INC. AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL — INCLUDING LOSSES ARISING FROM DISCOUNTS, PRICING ERRORS, OFFER MISCONFIGURATION, THEME CONFLICTS, OR SERVICE INTERRUPTIONS — EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING FROM OR RELATING TO THE SERVICE SHALL NOT EXCEED THE FEES YOU PAID TO US FOR THE SERVICE IN THE THREE (3) MONTHS PRECEDING THE CLAIM.

Some jurisdictions do not allow certain exclusions or limitations; in those jurisdictions, our liability is limited to the smallest amount permitted by law.

8. Indemnification

You agree to indemnify and hold M1B INC. and its officers, directors, employees, and agents harmless from claims arising out of your use of the Service, your store, your offer configurations, or your violation of these Terms or of applicable law.

9. Acceptable use

You may not use the Service to violate Shopify’s terms, deceive customers (e.g., fake discounts prohibited by consumer-protection law in your jurisdiction), or attempt to interfere with the Service’s operation. You are responsible for the legality of your pricing and promotions in the markets you sell to.

10. Termination

You may stop using the Service at any time by uninstalling the app. We may suspend or terminate access for violation of these Terms or abuse of the Service or its support systems. Sections 2, 6–8, 12, and 13 survive termination.

11. Changes to the Service and Terms

We may modify the Service or these Terms at any time. Material changes will be posted on this page with a new “last updated” date; continued use after changes constitutes acceptance.

12. Governing law and dispute resolution

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law rules.

Informal resolution first. Before starting any formal proceeding, you agree to contact us at info@cnversion.io describing the dispute and give us thirty (30) days to resolve it informally. Most disputes are resolved this way.

Binding arbitration, not court. Any dispute not resolved informally shall be settled by final and binding individual arbitration, conducted in English, by a single arbitrator on a documents-only basis (no in-person hearing). The parties may agree on any recognized online arbitration provider; if they have not agreed within thirty (30) days of a written arbitration demand, the arbitration shall be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules and Expedited Procedures, on the documents alone. Judgment on the award may be entered in any court of competent jurisdiction. To the extent permitted by law, you waive any right to bring or participate in a class action or other representative proceeding; disputes may be brought only in an individual capacity.

Either party may instead bring an individual claim in small-claims court in its home jurisdiction if the claim qualifies. Nothing in this section prevents either party from seeking injunctive relief for misuse of the Service or intellectual-property infringement.

Costs. To the maximum extent permitted by law and the applicable arbitration rules, each party bears its own attorneys’ fees, expenses, and costs in any dispute, proceeding, or arbitration, regardless of outcome.

13. Miscellaneous

Severability. If any provision of these Terms is held unenforceable, it shall be enforced to the maximum extent permissible and the remaining provisions shall remain in full force and effect.

Intellectual property. The Service, including its software, design, and documentation, is and remains our property. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service with your Shopify store while these Terms are in effect, and no other rights.

Force majeure. We are not liable for any failure or delay caused by events beyond our reasonable control, including outages of Shopify, Cloudflare, or other infrastructure providers, internet disruptions, or acts of government.

Entire agreement; assignment; waiver. These Terms are the entire agreement between you and us regarding the Service and supersede any prior understandings. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of the Service. A failure to enforce any provision is not a waiver of it.

Contact

Questions about these Terms: info@cnversion.io